Born in Istanbul in 1983 . Spent some time in advertising, a longer time in music business, and now runs some companies — which is either ambition or a bad habit.

Sami Güven is a brand strategist and founder, currently splitting his time between Istanbul and increasingly, elsewhere. After a stint in advertising agencies and a long time in the music industry, he co-founded The Plane, a boutique brand strategy and design studio, and is building Delphoy, a travel platform that tries to understand where people actually want to go — not just where they say they do.

He reads more than he probably should, takes apart electronics he didn't need to open, and has a low tolerance for claims that haven't been tested (like the one you have probably seen before entering this website).